According to Dr. Montpetit, Social TV -a current buzzword in the TV World- is a combination of socializing tools, mainly via devices like phones, laptops and tablets with the screen where you see your main TV show. It ranges from something as simple as commenting on Twitter while you’re watching your favorite TV series to being part of a Social Network (e.g.GetGlue or Miso) that allows you to discover new content and interact with other people in a sort of electronic viewing room.In her session at TEDxSilkRoad, Marie-José Montpetit discuss the role of technology in changing our lives, debating if it is a barrier or a facilitator. The old Silk Road was also about story telling and cultural sharing.
How will stories be shared in the global living room of the future?
Will Social Media and Social TV be the next fireside, connecting people around television programmes?